Your product already tells you who’s about to buy. Signal Engine catches it — and I run it for you.
A scoring-and-outreach engine built for seed–Series B developer-first companies. Not a tool you operate. A system I build and run, with twelve years of developer-PMM judgment encoded in every score and every line of copy.
Everyone sells you the machine. Nobody runs it.
Clay, Apollo, Instantly — you buy the tool, sit through the onboarding, and then discover the actual job hasn’t started. You still need someone who understands developer GTM to build the scoring, write copy that doesn’t read like {first_name}, I saw your company does {industry}, and keep the whole thing alive between standups.
So the founder ends up operating the machine. Or hiring a team that ramps for two quarters before the first reply lands. Or doing none of it, and watching warm accounts close with whoever showed up first.
Signal Engine is the opposite trade. You have real product signals and a real addressable market. I wire them together and run the result. You see numbers, not a dashboard you’re too busy to log into.
- − Buy four tools and wire them yourself
- − Learn developer-GTM scoring on the job
- − Write the copy, fix deliverability, watch the funnel
- − “Request a demo,” then wait for a calendar invite
- − Hire for it — and pay through the two-quarter ramp
- + One system, built and run end to end
- + Scoring tuned to your closed-won, not firmographics
- + Per-lead research — every hot prospect read, not templated
- + First 50 scored, personalized leads in 7–14 days
- + You keep the engine, the dashboard, every asset
Seven parts. One engine that runs discover → score → research → send.
The pipeline is code — discovery, enrichment, scoring, research, personalization, signal maps, sending, tracking, follow-up. The judgment that makes it land is the part that isn’t.
ICP + scoring model
A 0–100 ICP score tuned to your closed-won, not generic firmographics. Intent signals wired in — funding, hiring momentum, tech stack — so the score reflects who actually buys from you.
TAM discovery + enrichment
Your whole addressable market, ICP-filtered and verified. Real contacts, not bounce-bait that wrecks your sending reputation in week one.
Deep per-lead research
Every hot prospect gets read, not templated. The opposite of mail-merge: each first touch references something real about their company, because someone (or something running my playbook) actually looked.
A custom GTM Signal Map per hot prospect
A free one-page audit of their buying signals, sent before any pitch. This is the asset that earns the reply — you lead with value, not with a meeting request.
Live example → signal.gtm-labs.coReply-gated multi-touch sequences
Personalized first touch → asset delivery → breakup. Nobody who replies gets bumped by an automated follow-up. The sequence respects the conversation.
Deliverability + a live funnel dashboard
Delivered, opened, replied, booked — graded against benchmarks, in one place. You see the numbers, not vibes, and you know exactly where the funnel leaks.
Weekly reporting
What went out, what landed, what to do next. Three sentences and a number, not a forty-slide deck nobody reads.
The scoring isn’t generic. It’s twelve years of developer-PMM, wired to run at volume.
I’ve spent twelve years marketing to developers — the audience that smells a generic pitch from three words in and closes the tab. I named a category at JetBrains. I did GTM in cloud-native at Odigos, inside the CNCF orbit. I ran developer marketing at Bitcoin.com.
That judgment — which signals matter, what copy a technical buyer trusts, where the funnel actually breaks — is what’s encoded in the scoring, the research, and the copy. The engine runs at volume; the calls behind it aren’t.
Build it once. Run it monthly. Or just pay for meetings.
Three ways in, depending on how much of the risk you want me carrying. The Install builds the asset you keep regardless.
◆ Sits between Origin Install ($4,500) and PMM-as-a-Service ($6–10K/mo) — the focused outbound product, not the full retainer.
If the first 50 don’t produce real conversations in 30 days, the next month’s management is on me — and you keep the engine, the dashboard, and every signal map regardless.
You can’t lose the asset. Worst case, you walk away with a working engine and a quarter of leads, and I’m the one out a month. That’s the trade.
The questions a technical founder actually asks.
Isn’t this just Clay with a markup?
No — Clay is a tool you operate. Signal Engine is the operating. The value isn’t the software (I use plenty of it under the hood); it’s the scoring tuned to your closed-won, the per-lead research, the signal-map asset, and twelve years of judgment about what a developer audience replies to. Buy Clay if you want a tool. Hire this if you want results without becoming a GTM ops team.
What if it doesn’t work?
Then the next month is on me and you keep everything — the engine, the dashboard, every signal map. The guarantee is built so the downside is mine, not yours. I’m not selling effort; I’m selling real conversations in 30 days.
Do I have to run it myself?
Only if you want to. The Install hands you a working engine and dashboard you fully own — some founders take it from there. Most don’t want another system to babysit, which is what Engine Managed is for: I run discovery, research, sending, and optimization, and you get a weekly report. Either way, the asset is yours.
How fast does this go live?
7–14 days from kickoff to your first 50 scored, personalized leads with signal maps. Day 1–2 is intake — ICP interview, pull your closed-won and closed-lost to tune scoring, capture your voice, connect a sending domain (with 2–3 weeks of warm-up if it’s cold). Days 3–7 I build. Days 7–10 you approve the batch and we go live, reply-gated.
What’s the contract?
The Install is a fixed one-time engagement — $6,500, delivered, done. Managed is month-to-month with a 3-month minimum so there’s enough runway for the funnel to compound. Per-meeting has no commitment at all: you pay only for qualified meetings that land. No annual lock-in, no “request a demo” theater.
Who is this actually for?
Seed–Series B developer-first companies — DevTools, AI, security — 10–100 people, with 0–5 marketers. The founder is doing outbound between standups, or not at all. You have a real product and a real TAM and nothing wired to convert either. If that’s not you, I’ll say so on the call.
The signals are already there. Let’s catch them.
First 50 scored, personalized leads in two weeks. The engine is yours regardless. Tell me about your closed-won and we’ll see what your product is already saying.
Start the engine →